You're a Social Media Expert?

As marketers and future MBA's, we all want to find ways to differentiate ourselves, don't we?

But look out for the pitfalls!  While you're selling your strengths, be sure you know your stuff!

For instance, do you call yourself a social media expert?  Yes?  Then be sure to check out this commentary - short, sweet and a bit of levity!  The article itself is from 2009, so, as a neophyte, I can safely say, in 2012, I have a lot of catching up to do!

One commentator, JP, had a few additional thoughts which revved my motivation to raise my social media savvy:

• Their twitter feeds are primarily RT’s & tiny url’s.
• The last time they’ve updated their blog was in 2008.
• They advertise numbers of followers but can’t measure engagement. **Heads up, Marketers!
• They talk about content as if it’s a thing to be had and not a conversation.
• They talk to you about behavioral targeting, but cannot list more than two inherent social network behaviors. ** 
• They can't name a single market vertical based social network.

If you Google "how to become a social media expert," you will be intrigued by the industry insights into the perceived value, the legitimacy and the controversy over the relevancy of being a quote-unquote Expert in Social Media.  Some of the commentaries, for this post especially, are of great interest!

What are your thoughts?